About Us

                            Embrace Your Unique Essence

At the heart of Simple Chic, we hold a singular belief: You are the ultimate architect of your identity.

Our journey began with a vision from our founder, an Asian female with a rich tapestry of experiences. She navigated the complex terrain of societal expectations, understanding deeply the mental and physical gymnastics women undergo annually to mold into predefined roles.

But what truly defines us? Is it being Loud and Bold? Dainty? Elegant and Classic? We've all faced moments, standing at the crossroads of conformity, yearning to shatter the self-imposed shackles to unveil our true selves, irrespective of the occasion.

Simple Chic Jewelry, born out of this longing for liberation, aims to dismantle these invisible barriers. We are not just a brand; we are a movement towards unfettered self-expression. By offering high-end jewelry made from durable materials at fair prices, we bring the luxury lifestyle within reach, making it a testament to our commitment to inclusivity and self-empowerment.

We stand for more than just adornment. We stand for the empowerment of every individual to explore and love themselves from myriad perspectives, unmarred by judgment.

Simple Chic Jewelry isn't just about the pieces we create; it's about the stories they tell and the barriers they break. Join us in this journey of self-discovery and expression, where every piece is a celebration of the unique, unapologetic you.